La Perla: New Media Design
La Perla Brand Identity Guidelines.
A multilingual communication and training tool for managers and employees around the world. 1999.
 
Ideation. A training manual can be fun and glamourous. The guidelines are communicated as in a fashion show, using sensual transparency, intriguing peep-in live videos, and music. An intiuitive visual navigation model structures the graphic of the pages and the interaction with the contents
   
Execution. Hours of videos, voice overs, photos and other contents designed and shot ad-hoc to obtain a seamless integration and a compelling LaPerla brand experience.